Close
Reality TV News Wire
Prev Next
Article Image
American Idol

'American Idol 2' sets reality TV show ad rate record

10/16/2002
Advertising Age reports that FOX is pricing an integrated marketing package for "American Idol 2" at $26 million, the highest for any reality show and far surpassing the previous record held by Survivor, which asked as many as nine sponsors to pony up $10-$12 million for 13 one-hour episodes on CBS.
TAGS: American Idol  Survivor 


Page read in 0.184809923172 seconds