The Girls Next Door Hugh Hefner dead at age 91 09/28/2017 Hugh Hefner, the businessman who launched "Playboy" magazine, has died at the age of 91, the company has confirmed. Read More RELATED NEWS Hugh Hefner died from cardiac arrest and was dealing with E. coli infectionKendra Wilkinson, Bridget Marquardt, Pamela Anderson, Kim Kardashian and more mourn Hugh HefnerHugh Hefner, 'Playboy' founder and former 'The Girls Next Door' star, dies at age 91 TAGS: Hugh Hefner