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Pepsi Play for a Billion

The WB and Pepsi reporting planning reality special with an up to one billion dollar grand prize

02/11/2003
Variety is reporting that the WB Network is close to inking a deal with Michael Davies' Diplomatic Productions, the team behind ABC's former hit "Who Wants to Be a Millionaire" to produce a two-hour live special with a whopping $1 billion jackpot--the most prize money offered in television history. According to the reports, Davies, executive producer of ABC's upcoming naughty new series "The Wife Swap," has joined forces with Pepsi to bring the big-bucks game show to the air in September.
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